MOEA means "Dream" in Tahiti. This exotic and colorful swimwear brand, choose Tarifa, Costa de la Luz, Andalusia as the location for its new bikini collection. They contacted photographer Ben Welsh, based in Tarifa, Southern Spain, for the job.
Tarifa is a small town in the province of Cadiz, Andalusia, in the southernmost coast of Spain. It is primarily known as one of the world´s most popular destinations for wind sports, specially for windsurfing and kitesurfing. Tarifa has one of the most chilled out lifestyle and a true surfing atmosphere. It is located on La Costa de la Luz or "Coast of the Light" and has probably some of the most spectacular beaches in Spain, with endless kilometres of white sand, roman ruins and the wild and beautiful Atlantic Ocean. With all these sunny ingredients it makes a perfect place for photoshoots and advertising campaigns.
Ben Welsh, who has lived in Tarifa for over 20 years, and has photographed every venue in the area, knows every location and even has some secret spots up his sleeve, he first helps his clients find the perfect scene for the photoshoot. In this case MOEA was were very happy with his choice, a typical surfer beach bar close to Tarifa, called Waves beach bar, located on Los Lances beach, with a colourful environment and vintage feel and even some of the yellows coincided with there product !!! The owner of Waves beach bar is a friend of Ben, and was more than happy to welcome the photoshoot team, this made the work so much easier and enjoyable !!!
The talent selected for this project was a beautiful spanish model, from a local model agency. Tarifa, as anybody can imagine, has plenty of gorgeous looking people, suntanned and fit from kitesurfing or just chilling out at a chiringuito ( beach bar ). The community that lives in this town is very international, with many foreigners deciding to stay after realizing what a paradise it truly is.
The client asked Ben for a natural look, using only the available sunlight to enhance there product and have that "summer feeling". It is very important for a photographer to listen carefully to the clients needs and specifications. On this job, Ben took great care that the patterns and designs of the swimwear were easy to see. This was one of the most important aspects that MOEA needed for there website clients.
Its easy to forget the small details when you have a attractive model in bikini on a sunny day. Close ups are also crucial for a client, as they have gone though a lot of effort to design there clothing brand and really appreciate the close ups in photography.